Bob Mills Mitsubishi, a proud family-owned and operated dealership, has been a staple in the coastal North Carolina and Myrtle Beach, South Carolina automotive markets since 1993. Founded by Jacksonville, NC native Bob Mills, the dealership began with a mission to provide customers with “better than great pre-owned vehicles.” Over the years, it has grown to encompass two Mitsubishi dealership locations—one in Jacksonville, NC, and another in Myrtle Beach, SC—serving customers across the region with quality vehicles and exceptional service.
Building on their legacy of excellence, Bob Mills Mitsubishi has announced a new venture with Mighty Auto Parts, which will further solidify its reputation as a leader in the automotive industry. Mighty Auto Parts of Coastal Carolina will spearhead this initiative, bringing the trusted Mighty Auto Parts franchise to the coastal NC territory.
The management team is comprised of Robert D. Mills, Jr. as President, Robert D. Mills as Vice President, Brittany Mills as Treasurer, and Brooke Swart as Secretary. Bryon Masterson, Service and Parts Director at Bob Mills Mitsubishi, will serve as the General Manager for Mighty Auto Parts, leading this exciting new endeavor.
This partnership marks a significant milestone for Mighty Auto Parts, as it will become their 26th franchise integrated with a multi-location dealership group. The addition of the Mighty franchise allows Bob Mills Mitsubishi to supply high-quality automotive parts across its service territories, enhancing customer satisfaction and operational efficiency.
Bryon Masterson expressed enthusiasm about the partnership, sharing his experience with Mighty Auto Parts: “The Mighty franchise operations team is the best. Carmen and her team take care of everything. They have a hands-on approach, which makes implementing our operations plan efficiently and effectively. They truly care about our success as a Mighty franchisee.”
Masterson also highlighted the strategic benefits of the partnership: “By adding the Mighty franchise, we supply quality products to the entire coastal NC territory. Our Mighty service and inventory management strategies give us a distinct advantage in our marketplace.”
This collaboration is a testament to Bob Mills Mitsubishi’s commitment to delivering unparalleled value to its customers and staying ahead of industry trends. With a foundation built on family values and a vision for the future, the dealership continues to set the standard for innovation and service in the automotive sector.
About Bob Mills Mitsubishi
Since 1993, Bob Mills Mitsubishi provides high-quality vehicles and top-tier service to customers in coastal North Carolina and Myrtle Beach, South Carolina. As a family-owned business, the dealership prioritizes integrity, innovation, and community-focused service.
About Mighty Distributing System of America
Mighty Auto Parts, a division of Mighty Distributing System of America, is headquartered in Peachtree Corners, GA. For more than 60 years, we’ve supported a network of 100 franchised distributors across 44 U.S. states and five international markets. Mighty partners exclusively with automotive professionals, providing unparalleled local service, expert inventory management, and comprehensive training. Our broad range of OE-quality underhood and undercar parts, chemical products, lubricants, and shop supplies continues to attract independent repair shops, quick lubes, tire centers, and new car dealerships nationwide and internationally. Learn more at www.mightyautoparts.com.
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